The Muslim Consumer — Top 10 Key Findings

From Adweek Magazine

1. There is no U.S. Census data on the number of Muslims in the U.S., but several estimates put the figure at 6-8 million. Assuming a minimum of 6.3 million Muslims (a 2006 figure from the International Strategy and Policy Institute), and estimating the disposable income of each at the national average of $27,243, and their aggregate disposable income totals more than $170 billion. That is roughly equivalent to the buying power of Indiana (6.3 million population) or Massachusetts (6.4 million).

2. There is no single "Muslim community" in the U.S., just as there is no homogeneous "Christian community." Muslims come from many ethnic backgrounds, traditions and cultures. The only things all American Muslims have in common are the broad outlines of their faith and the fact that they are American.

3. Muslims in America comprise not only immigrants from the Middle East, South and Southeast Asia, Africa and the Balkans, along with their American-born descendants, but also many African Americans and others who have adopted Islam.